Tuesday, March 22, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY!

Starting today, as an advertising copywriter, I will be featuring a creative ad for a day, either for viewing pleasure or to ignite my creativity. I will also share my insights on it.


This print ad is from Amnesty International France.
Tagline: Forced Expulsion are still fashionable.

Advertiser: Amnesty International
Advertising Agency: TBWA/Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bereche

The commercial titled Expulsion was done by Tbwa\paris advertising agency for Amnesty International (for Amnesty International) in France. It was released in the March 2010. 

CRITIQUE:
LIKE:
1. Emotional and truly depict violence.
2. Creative in using the runway to signify "fashion."
3. The tagline goes well with the image.

DISLIKE:
a. It's a bit cluttered.
b. In a fashion show, the model goes back to the backstage. So, did the concept of expulsion compliment the idea?

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