Starting today, as an advertising copywriter, I will be featuring a creative ad for a day, either for viewing pleasure or to ignite my creativity. I will also share my insights on it.
This print ad is from Amnesty International France.
Tagline: Forced Expulsion are still fashionable.
Advertiser: Amnesty International
Advertising Agency: TBWA/Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bereche
The commercial titled Expulsion was done by Tbwa\paris advertising agency for Amnesty International (for Amnesty International) in France. It was released in the March 2010.
1. Emotional and truly depict violence.
2. Creative in using the runway to signify "fashion."
3. The tagline goes well with the image.
a. It's a bit cluttered.
b. In a fashion show, the model goes back to the backstage. So, did the concept of expulsion compliment the idea?