Tuesday, March 22, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY!

Our creative ad of the day is China's Adidas Ad.


Tagline: Impossible is Nothing!

Agency: TBWA, Shanghai
Creative Directors: Yang Yeo, Elvis Chau, Sarawut Hengsawad, Lesley Zhou & John Merrifield
Copywriters: Leslsy Zhou, Sarawut Hengsawad, Nicky Zhang & Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming & Lance Ma
 
CRITIQUE:

LIKE FACTOR:
1. Powerful ensemble of image manipulation
2. Visually appetizing
3. Timely for the 2008 Beijing Olympics
4. No need for body copy to explain or support the visual
5. Stand alone visuals
6. Good interplay of colour to highlight subject

LOWDOWN
1. A bit common tagline
2. Bordering on extreme surreality

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