Our creative ad of the day is not an advertisement. It is a strategic communication collateral that conveys green living in the city. In conjunction with the upcoming Earth Hour, the creative rubbish bag is definitely a hit. This creative rendition is delivered by Colenso BBDO in partnership with the Auckland City Council, New Zealand.
Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn & Jonathan McMahon
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam
1. Creative and stylish.
2. The bushy design is visually appetizing.
3. Could be effective to paint the town "green."
1. Production could be costly with the green paint.
2. Might be mistaken by rubbish collectors as a bush and could be missed for collection.