Thursday, March 24, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY!

Our creative ad of the day is not an advertisement. It is a strategic communication collateral that conveys green living in the city. In conjunction with the upcoming Earth Hour, the creative rubbish bag is definitely a hit. This creative rendition is delivered by Colenso BBDO in partnership with the Auckland City Council, New Zealand.




Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn & Jonathan McMahon
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam

CRITIQUE:
LIKE FACTOR:
1. Creative and stylish.
2. The bushy design is visually appetizing.
3. Could be effective to paint the town "green."
4. Innovative.

LOWDOWN:
1. Production could be costly with the green paint.
2. Might be mistaken by rubbish collectors as a bush and could be missed for collection.

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