Friday, March 25, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY! CAMPAIGN AGAINST NUCLEAR PLANTS

We are all familiar with flash mobilization as a strategy in advertising or marketing. For our creative ad of the day, we will be featuring a flash mobilization that campaigns against nuclear plants!



Agency: Walker, Switzerland
Creative Director: Pius Walker
Art Director: Stefanie Huber
Copywriter: Martin Arnold
Graphic Designer: Rahel Witschi
Film Production: Pumpkin Film & Cobblestone
Producers: Caro B├╝chel & Pieter Lony
Director Of Photography: Manuel Mack
Editor: Alex Kut
Music: Malte Hagemeister

CRITIQUE:
LIKE FACTOR:
1. Attention grabbing
2. Massive
3. Disturbing but can happen in real life
4. May articulate sudden death as an alarming status

LOWDOWN:
1. It needs a follow-up to expound on the threats of Nuclear Plants.
2. It may look odd for bystanders who think the rendition as a joke or prank. Something like "just for fun" episodes.

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