The visual plays around with the concept of vanity that overshadows the "right things" such as health concerns. In the succeeding visuals, the image articulates obsession on pimples, a bad hair day and having a big butt.
HEADLINE:"Are you obsessed with the right things?
Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Andrea Kuo
Copywriter: Khairul Mondzi
Illustrator: Andy Yang Soo Kit
Digital Retoucher: Agnes Teo
Photographer: Allan Ng (Republic Studios)
1. Powerful imagery
2. Catchy tagline
3. Good association of obsession with vanity
4. Simple message but engaging
1. Visual may be sexually offensive for some conservative people
2. May be mistaken for a tattoo campaign if not understood properly