Sunday, March 27, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY: BREAST CANCER

Our creative ad of the day is about a Breast Cancer Campaign. Apart from highlighting purchases of a pink ribbon, the campaign basically encourages regular breast checks to detect and fight cancer.

The visual plays around with the concept of vanity that overshadows the "right things" such as health concerns. In the succeeding visuals, the image articulates obsession on pimples, a bad hair day and having a big butt. 



HEADLINE:"Are you obsessed with the right things?


Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Andrea Kuo
Copywriter: Khairul Mondzi
Illustrator: Andy Yang Soo Kit
Digital Retoucher: Agnes Teo
Photographer: Allan Ng (Republic Studios)

CRITIQUE:
LIKE FACTOR:
1. Powerful imagery
2. Catchy tagline
3. Good association of obsession with vanity 
4. Simple message but engaging
5. Straightforward

LOWDOWN
1. Visual may be sexually offensive for some conservative people
2. May be mistaken for a tattoo campaign if not understood properly


No comments:

Post a Comment

ShareThis