Our creative ad of the day is from the Philippines. Made by BBDO Guerrero, the Anlene Print Ad talks about Osteoporosis.
COPY: "Osteoporosis causes 1.7 million wrist/1.6 million hip fractures every year."
Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez & Brandie Tan
Head of Art: Paul Anderson
Art Director: Dennis Nierra
Copywriters: Meggy De Guzman & David Guerrero
Producer: Al Salvador
Photographer: Abet Bagay, Paolo Gripo
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
1. Powerful imagery
2. Impressive art direction
3. Visually stunning
4. Straightforward message on "fragile" bones
1. Creepy imagery which may actually be effective in warning people.
2. Some blank spaces that can be utilized