Monday, March 28, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY: ANLENE BONE FRACTURES

Our creative ad of the day is from the Philippines. Made by BBDO Guerrero, the Anlene Print Ad talks about Osteoporosis.

COPY: "Osteoporosis causes 1.7 million wrist/1.6 million hip fractures every year."

Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez & Brandie Tan
Head of Art: Paul Anderson
Art Director: Dennis Nierra
Copywriters: Meggy De Guzman & David Guerrero
Producer: Al Salvador
Photographer: Abet Bagay, Paolo Gripo
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta 

CRITIQUE:
LIKE FACTOR:
1. Powerful imagery
2. Impressive art direction
3. Visually stunning
4. Straightforward message on "fragile" bones

LOWDOWN:
1. Creepy imagery which may actually be effective in warning people.
2. Some blank spaces that can be utilized

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