Wednesday, March 30, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY: FLOWER POWER!

Our creative ad of the day is about Flower Power. The visual talks about an air freshener and its ability to fight objects that stink.



Agency: McCann, Thailand
Creative Director: Theerapol Koomsorn
Copywriter: Sorn Manawanitcharoen
Art Director: Akaroj Vorabunpott
Photographer: Chubcheevit
Studio: Chubcheevit

CRITIQUE:
LIKE FACTOR:
1. Creative Visual
2. Good interplay of contrasting ideas: flower/freshness and fishes/shoes that stink
3. Empowering concept of freshness that topple down bad odour

LOWDOWN:
1. Dark Photos
2. Perhaps the visual could play around with the pollen?

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