Thursday, March 31, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY: Life without Music!

Our creative ad of the day is about a music party. Check out below the creative and hip ad by FNAC Festa della Musica!" FNAC Music Party. For those that can't live without it."


COPY: For those who can't live without it!


Agency: Forchets, Milan, Italy
Creative Director: Francesco Montella
Art Director: Livio Grossi
Copywriter: Luca Regonesi
Photographer: Davide Bellocchio

CRITIQUE:

LIKE FACTOR:
1. Hip and Funky Ad
2. Quirky usage of earphones as a life support tool.

LOWDOWN:
1. More colours can be added to make the visual attractive.
2. The cropping of the image is bit too tight.
3. The text could be placed lower.
4. Context and location could be enhanced through photo enhancement.

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