Thursday, March 24, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY: SAY NO TO PANDA

Our advertisement for today is a video. It showcases a brand named Panda.



Agency: Advantage Marketing & Advertising/Elephant, Cairo, Egypt
Creative Directors/Copywriters: Ali Ali & Maged Nasar
Art Director: Hossam Fawzy
Production Company: The House
Director: Ali Ali
Producer: Hossam Fawzy
Editors: Mohsen Abdel Wahab & Azman
Sound Design/Arrangement: Hosny Ali
Lighting: Pedro Belray
Post Production: Azman

CRITIQUE:

I find the visuals and the rendition of the print as disturbing. It may get you to laugh with the aggressive character of the angelic face of the bear. But at the end of the advertisement, the message that it gives you work on the element of getting harm or putting your life in mayhem if you don't get the Panda brand. Actually, the ad reminds me of someone who is dumped and who gets after for a revenge.

LIKE FACTOR:

1. Funny and attention grabbing.
2. The bear's face us just cute.
3. The terrified on the people's face is just classic.

LOWDOWN:
1. Disturbing depiction of a Panda's Behavior
2. Hard sell at its scariest.

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