Wednesday, April 6, 2011

CREATIVE AD OF THE DAY: VIDEOCON AIR CONDITIONERS - SHELVES

Our creative ad of the day is about an Air conditioner.

 


Copy: "Videocon. Air conditioners with Turbo Cooling."

Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh & Denzil Machack
Copywriters: Natwar Singh & Ashish Chakravarty
Illustrators: Gurudev Singh & Kuldeep Soni

CRITIQUE:
LIKE FACTOR
1. Creative and very straightforward
2. Humorous
3. Realistic with a touch of exaggerations

LOWDOWN
1. Small visual of food in order to establish the "fridge" effect.
2. May not be appealing at first sight
3. You have to understand the context of the ad to better get its message.
4. Design is not applicable with human images.

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