Wednesday, April 6, 2011

EXPLOSIVE ENCOUNTER: CREATIVE AD OF THE DAY: MOVE!

 Our creative ad of the day is about a product that features moving in/out assistance services. In this particular ad, the ad conveys an exaggeration that defines assistance on an "as is" basis.



Red-logistics: Move it as it is
Copy: "Move it as it is."


Agency: Promoseven, Riyadh, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Directors: Ahmad Beck & Ramero Firmeza
Photographer: Steve Kozman
Copywriter: Ahmad Beck
Retoucher: Amin Daw (Standby Production)

CRITIQUE
LIKE FACTOR:
1. Creative
2. Well articulation of conveying "as is assistance"
3. Could be effective in psyching people on safe transfer of furniture on moving in/out

LOWDOWN:
1. Plain
2. Limited to a particular house size
3. Size could be bigger to emphasize items

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